Orange amongst the 5 Operators to Launch New Pan-Industry Eco Rating Scheme for Mobile Phones
Orange, together with Deutsche Telekom, Telefónica, Telia Company, and Vodafone, have updated and launched a new pan-industry Eco Rating labeling scheme that will help consumers identify and compare the most sustainable mobile phones and encourage suppliers to reduce the environmental impact of their devices.
The Eco Rating label highlights five key aspects of mobile device sustainability, providing additional information about:
Durability: the robustness of the device, the battery life, and the guarantee period for the device and its components.
Repairability: covers the ease with which the device can be repaired, including mobile phone design and supporting activities that could increase the useful life of the product by improving its reparability, reusability, and upgradability potential.
Recyclability: how well the device components can be recovered and disassembled, the provided information to allow it, and how well materials can be recycled.
Climate efficiency: the greenhouse gas emissions of the device during its whole lifecycle. The better the score here, the lower the climate impact is.
Resource efficiency: assesses the impact caused by the amount of scarce raw materials required by the device (e.g. gold for the manufacturing of electronic components) towards the resources’ depletion; the better the score here, the lower the impact is towards the availability of materials.
A range of new consumer phones from 12 mobile phone brands will be assessed by the Eco Rating initiative, with others expected to be announced in the future. Starting from June 2021, the mobile operators will begin to introduce the distinct Eco Rating labeling at the point of sale across 24 countries in Europe where they are present.
Following a detailed assessment, each mobile phone handset will be given an overall Eco Rating score out of a maximum of 100 to signal the environmental performance of the device across its entire life cycle.
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