Bridgestone Announces “Bridgestone E8 Commitment” Toward 2030

On 1st March, Bridgestone Corporation announced the launch of "Bridgestone E8 Commitment," its corporate commitment toward 2030, on the occasion of the 91st anniversary of its founding.

The "Bridgestone E8 Commitment" consists of 8 Bridgestone-like values starting with the letter "E" that the Group will commit to creating through Bridgestone-like "purpose" and "process," together with employees, society, its partners, and customers to realize a sustainable society.

This will serve as the axis to drive management while earning the trust of future generations, as Bridgestone accelerates transformation to realize its vision: "Toward 2050, Bridgestone continues to provide social and customer value as a sustainable solutions company."

The E8 Commitment:

Energy: Committed to the realization of a carbon-neutral mobility society.
Ecology: Committed to advancing sustainable tire technologies and solutions that preserve the environment for the future.
Efficiency: Committed to maximizing productivity through the advancement of mobility.
Extension: Committed to nonstop mobility and innovation that keeps people and the world moving ahead.
Economy: Committed to maximizing the economic value of mobility and business operations.
Emotion: Committed to inspiring excitement and spreading joy to the world of mobility.
Ease: Committed to bringing comfort and peace of mind to mobility life.
Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all.