Forética Launches a New Initiative to Promote Responsible & Sustainable Artificial Intelligence

Forética has launched the initiative 'AI on ESG: Challenges and opportunities of Responsible Artificial Intelligence', which starts with a space for reflection and action to make visible the impact that ESG aspects (environmental, social and good governance) have on advances in artificial intelligence. The aim of the platform is to promote a future where artificial intelligence contributes to sustainability within a framework of ethics and responsibility towards people and the planet.

In the first phase of this project, a collective voice is generated with the contributions of business leaders from all sectors of activity in Spain and recognised experts in this field, incorporating their reflections and vision on the challenges and opportunities that the development of artificial intelligence poses from an ethical and sustainability point of view.

According to the CEO of Forética, Germán Granda,

"We are facing a technology that will play an absolutely transformative role with great potential to enrich our lives, not only professionally but also personally. It is also important to recognise that the speed of the emergence of AI, specifically Generative AI, also brings with it challenges that must be contemplated, anticipated, and that require urgent measures that have to do, in particular, with ethics, with a responsible use by all parties, as well as with a regulation that protects people and organisations".

The current president of Forética and president of Microsoft Spain, Alberto Granados, opens this space by stressing that:

"The development and responsible use of Artificial Intelligence is fundamental because these technologies have an enormous impact on environmental sustainability, society and the governance of organisations. Therefore, it is critical to define a responsible AI model that guarantees six fundamental principles in its development: fairness, reliability, inclusion, security and privacy, transparency and accountability".

As part of this initiative, Forética is working on a manifesto for responsible Artificial Intelligence, based on the main international benchmarks, which companies will be able to join. It will also launch a business community of practice to compare proposals, challenges and use cases to accelerate sustainability, which will be joined by leading companies and organisations committed to the subject.

For more information: